Google AdSense for domains is a relatively new service recently launched by Google. It's a way to monetize your parked domains. But, is it really possible to make money with parked domains?
Firstly, what are parked domains? These are domains that you have purchased in the past, that you have not started using for any purpose. Typically what happens is you purchase a domain from a domain registrar like GoDaddy or namecheap and until you actually start using the site (by uploading your website), the registrars actually place their own ad's on there.
So if any visitor happens to arrive on your website during this period of time before you upload a website, all they will find is the domain registrar ad's.
Usually the domain registrar will NOT give you any share of the revenue if an ad is clicked by the visitor unless you sign up for their "revenue service" which in many cases involves a charge. So you have to pay for the privilege of loading their ad's on your website if you want a share of the revenue.
AdSense for domains (and other similar services) give you a better solution. They offer a free (in most cases) way to put some content on your website and to keep a share of the revenue produced by visitors clicking on the ad's.
In the case of Google AdSense for domains they allow you to "describe" the type of website you are seeking in order that the content is targeted to the users search. For example, if the user was searching for car loans, you could make this the theme of the content on the website, and the ads would be "car loan" related.
Using it, is simplicity itself, just enter the keyword and Google does a good job (as they have always done with their AdSense content) of making the site related to the keyword. Then if any user finds your website in the search engine results it will be related to the theme that they were searching on.
The end result is that they would be more likely to click ads on your website, meaning more revenue for you.
So why would you use Google AdSense for Domains instead of just the regular Google AdSense program?
Well firstly, the domains product is for parked domains. So you do not need to have a website loaded up, and it's super fast to get it up and going, no uploading of files, or much configuration. And it pretty much works on all domain registrars.
So this is a fast way to put something on your domain, and possibly make a few bucks while you are deciding what to do with your domain.
The google adsense program on the other hand, is aimed at domains that have a website loaded up. The ad's are put in the content you upload, so you really need a website first.
Which pays more?
In my experience I found that the Google AdSense for domains product paid significantly more per click that websites like sedo and namedrive, but less than the full Google AdSense program.
How easy is it to configure?
AdSense for domains was pretty straight forward to setup and Google have attempted to make it easier by providing good information, including detailed steps for the main domain registrars (like GoDaddy, Namecheap, etc).
I'd recommend you find a video online showing you how to do it. The good thing is once you have done it once, it's very easy to do again and again.
Show me the money!
So did I actually make money with Google AdSense for domains? Well I am happy to report that it's doing well for me on a few domains. I suggest you trial it for yourself. It has to be a better option that just parking your domain and giving your domain registrar free reign to put their ads on there.
Final Comments
I suggest that you setup Google AdSense for domains anytime you purchase a new domain that you are not planning to immediately use. It's very easy to setup a channel for each domain, so that you can see how many visitors are arriving each day, and the amount of money you are making for each domain.
I actually do this, and when I find some of my domains making money, I make it a priority to put a website on there and to monetize it with Google AdSense or other products.
Give it a try, I am sure you will get a lot out of it.
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